An Israeli startup has unveiled its first plant-based whole-cut salmon fillet that is the first to copy the appearance, taste and texture of an actual fish, Times of Israel reported on January 20.

The young company, called Plantish, unveiled the prototype today (Jan 20), announcing it was developing a patent-pending additive technology (3D printing) to make the fake fish industry thrive with modern tech.

The company claims to have developed the fishlike stake with all the nutritional goodness of an actual salmon, including Omega-3 and Omega-6 fatty acids and B vitamins, but without the mercury, antibiotics, hormones and microplastics currently in floating in the sea.

The company said initial demand suggested the whole-cut salmon was more preferable to consumers than an artificial minced variety. Adding that 80% of the fish is consumed as a whole fish rather than altered.

“Using the right plant proteins to achieve the fibrous strands meant to replicate the complex texture of animal muscle is the key to succeeding in capturing the experience of eating salmon, and doing so at scale will make it a suitable substitute for food service, restaurants, and retail,” the company said.

US-based market research firm IMARC Group reported that companies developing alternative fish and seafood products grew by 30% between 2017 and 2020, the Tel Aviv newspaper reported.

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Earlier this week, several other startups announced big investment in their companies in the United Kingdom.